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Writing for the Web
The aim of our Writing for the Web course is to give your staff the skills to create website and intranet content that is clear and engaging.
The course begins by encouraging participants to consider what makes good web writing and involves them in developing criteria for effective content. It then provides detailed guidelines for meeting those criteria, covering issues such as structuring content and writing in a focused, reader-friendly style.
The essential skills for optimising content for search engines are also covered. These can help to improve your site’s rankings, but also tend to improve the user experience.
The course manual covers all the topics in detail and includes quick-reference sections and helpful checklists. Your staff will also benefit from a year of support from the tutor, giving them access to additional help and advice on all aspect of writing for the web.
By the end of this course your staff will be able to:
What is good web writing?
Structuring web content
Writing meaningful headlines
Getting the style right
Choosing the best words
Applying a tone of voice
Writing as part of search engine optimisation
Editing your content
The Writing for the Web course is available as an in-house course, which we would run at your premises. For more information,.
Running the Writing for the Web course in-house
The Writing for the Web course can be run as in-house training anywhere in the world. If you have a group of staff who need the same skills, this option is cost-effective and convenient.
Tailored to your needs
The length and content of this course can be tailored to match your needs. In addition to covering some or all of the topics given in the, you may want to add topics that are particularly relevant to your organisation.
An in-house course is fully flexible. Tell us what you want to achieve and we will work with you to design a course to match. Tell us when you would like to run it and we will find a date that suits you.
Every course we run comes with a year of free support for each participant. We recognise that people do not think of every question on the day of the training. Our support service gives them the opportunity to ask their tutor an unlimited number of questions in the year following the course. In this way they continue to build their skills and confidence.
Ask us for a quotation
The cost of an in-house course depends on a number of things, including its length, its location and how much preparation we need to do. We can readily give you a quotation, so please contact us to discuss your needs.