Stephen Lloyd Training logo

Contact Us   |   Venues   |   Terms and Conditions   |   Privacy Policy

Tel: 01364 652845

Letter Writing

Letter writing courses Our letter writing course is designed to give your staff the ability to prepare letters that communicate effectively and professionally.

The workshop covers all the essential skills for writing formal letters, including structuring, getting the tone right and using grammar accurately.

It also gives advice on writing specific types of letter, such as sales and marketing messages and responses to complaints. The focus can of course be adjusted to match your needs.

We would be pleased to review sample letters before the training, to identify areas for improvement and devise an appropriate programme.

Afterwards, a year of free support from the tutor will provide your staff with additional help whenever they need it.

 

  Objectives     Example programme     Client comments     In-house course  

Learning objectives

By the end of this course your staff will be able to:

  • write letters that are effective and professional
  • respond to complaints appropriately
  • prepare powerful sales letters
  • apply the conventions of business letter writing
  • structure letters to communicate clearly
  • select the best tone for the situation
  • write plainly and concisely
  • use proofreading techniques to pick up mistakes.

Morning session

Group discussion

  • What can go wrong in a letter?
  • What are the consequences of poorly written letters?
  • What can you do to ensure that your letters are professional?

The conventions

  • Layout of letters
  • Salutations and closes

Creating a clear and logical structure

  • Assembling your points
  • Getting key messages across early
  • Using a template
  • Useful models for structuring letters

Writing opening sentences

  • Discussion of various approaches
  • Suggested openings

Setting the tone

  • Why tone matters
  • Selecting the best tone for the situation
  • Matching your tone to your brand

Sticking to the point

  • Avoiding waffle
  • Keeping sentences short
  • Removing superfluous words and phrases

Being clear

  • Putting yourself in the reader’s position
  • Avoiding ambiguity
  • Choosing straightforward words
  • Correcting confused and misused words
  • Using bullet points well

Afternoon session

Using grammar with confidence

  • The importance of accurate grammar and punctuation
  • Common mistakes in letters

Writing closing sentences

  • Top tips for ending letters
  • How to test your endings

Responding to complaints

  • Understanding your reader
  • Clarifying what are they really saying or asking
  • Apologising appropriately
  • Sounding sincere, polite and helpful
  • Providing clear explanations
  • Avoiding clichés and stock statements
  • Responding fully

Promoting products and services

  • Key techniques for sales and marketing letters
  • Using a headline
  • Engaging the reader
  • Focusing on benefits
  • Highlighting your USPs
  • Anticipating questions
  • Including a call to action

Final checks

  • The importance of proofreading your letters
  • Key proofreading techniques

Further development

  • Reference sources
  • Post-course support

More information

The Letter Writing course is available as an in-house course, which we would run at your premises. For more information, click here.

“The feedback from our engineers has been excellent. They all said that the training exceeded their expectations.”

Richard Rouse
Northern Regional Manager
Innovation Group

“In a competitive industry, it is increasingly apparent that our commitment to giving our customers a first-class service will be what sets us apart from our competitors. The Stephen Lloyd Training courses help us by refocusing our attention on the importance of the written word.”

Shelly Mitchinson
Customer Relations Manager
Executive Liaison and Priority Services
EDF Energy

“A great course. I enjoyed it and learnt a lot.”

Lynnette Bruynius
Legal Secretary
EMW Law

Running the Letter Writing course in-house

The Letter Writing course can be run as in-house training anywhere in the world. If you have a group of staff who need the same skills, this option is cost-effective and convenient.

Tailored to your needs

The length and content of this course can be tailored to match your needs. In addition to covering some or all of the topics given in the example programme, you may want to add topics that are particularly relevant to your organisation.

Flexibility

An in-house course is fully flexible. Tell us what you want to achieve and we will work with you to design a course to match. Tell us when you would like to run it and we will find a date that suits you.

Free support

Every course we run comes with a year of free support for each participant. We recognise that people do not think of every question on the day of the training. Our support service gives them the opportunity to ask their tutor an unlimited number of questions in the year following the course. In this way they continue to build their skills and confidence.

Ask us for a quotation

The cost of an in-house course depends on a number of things, including its length, its location and how much preparation we need to do. We can readily give you a quotation, so please contact us to discuss your needs.

 

In-house course

This course is only available as in-house training. The length and content of the programme can be tailored to match your needs.